Educational

5 horizontal pieces need to fit on top of 5 vertical ones. Can you criss-cross the sticks in this travel friendly puzzle game with 120 sticky challenges?

An IQ game that will put your brain in high gear! Can you fit all the gears on the game board? When you have the correct solution, the pieces will connect…and the big wheels on the sides of the gameboard will spin together! Includes 120 challenges, from...

Have fun building incredible structures with SmartMax! The oversized pieces are specifically designed for handling by young children as they learn about the effects of magnetic attraction and repulsion, while older children will have fun using the pieces...

Create even more robots with Roboflex Plus! Get creative and make your own colourful, crazy robofriends. The new, flexible, extendable magnetic bars add an extra dimension to the SmartMax playset. Choose your parts, bend, extend, assemble, and play! Will...

Time to get things rolling! My First Build & Drive takes you on a creative journey. It is a 2-in-1 playset: Toddlers as young as 18 months can build and play or pre-schoolers from the age of 2,5 can try and rebuild one of the 24 challenges. Turn the...

Trigger your child’s creativity with SmartMax My First Totem. Build your own crazy totem, or complete one of the 24 challenges by making the funniest constructions. The extra-large SmartMax parts help young children to safely discover the magic of...

Do you know all your dinosaurs? Travel back in time to prehistoric times. Build and play with the dinosaurs, but watch out for the T. Rex! Discover SmartMax My First Dinosaurs and be ready for exciting adventures. Expand your SmartMax My First collection...

SmartMax My First Safari Animals is designed for kids ages 1 - 5 years, offering an early, safe, and fun introduction to magnetic discovery. Easily build and play with the animals, or mix and match for crazy combos! The soft animals simply click on the...

Escape The Dungeon. The object of Break Out is to escape the dungeon through the gate. Guide your hero along a path around crates, pillars, and crystals to find your way to the exit. Open the gate by picking up the magic key, but make sure to arrive in...

If you're counting on a real challenge, IQ digits has you covered! Can you place all the puzzle pieces on the gameboard and make sure the numbers add up? IQ Digits is a unique travel game featuring 120 challenges, from easy to expert.

Shake, rattle & build! Amaze your little one with the My First set. We have developed 4 new SmartMax bars and balls each featuring a different structure to stimulate the sense of touch. The new balls have been brought to life with sound and different...

Can you help the rabbits jump to safety? Use other rabbits, mushrooms and even the moving foxes to jump around and hide the rabbits in their holes. A great travel game that features 60 challenges and a portable carrying case.