SmartMax

Start Plus sets are the perfect introduction to SmartMax, featuring colourful bars and large metal balls that lead to incredible creations. Our Start sets are designed to be safe from ages 1+, while...

Have fun building incredible structures with SmartMax! SmartMax allows children to explore magnetism safely. The oversized pieces are specifically designed for handling by young children as they...

Have fun building incredible structures with SmartMax! The oversized pieces are specifically designed for handling by young children as they learn about the effects of magnetic attraction and...

SmartMax My First Farm Animals is designed for children ages 1 up to 5 years, offering an early, safe, and fun introduction to magnetic discovery. Easily build and play with the animals, or mix and...

Get ready for 4 new SmartMax trucks: a fire engine, a dumper truck, a cement mixer & a tow truck. Young children will love finding the right pieces to make the correct vehicle or mixing it up to...

SmartMax My First Safari Animals is designed for kids ages 1 - 5 years, offering an early, safe, and fun introduction to magnetic discovery. Easily build and play with the animals, or mix and match...

Shake, rattle & build! Amaze your little one with the My First set. We have developed 4 new SmartMax bars and balls each featuring a different structure to stimulate the sense of touch. The new...

Create even more robots with Roboflex Plus! Get creative and make your own colourful, crazy robofriends. The new, flexible, extendable magnetic bars add an extra dimension to the SmartMax playset...

The flexible, extendable magnetic bars add an extra dimension to the SmartMax playset. Choose your parts, bend, extend, assemble, and play! Will your robot fly, jump, grab, wobble, or drive? The...